Most adult schools publish and distribute flyers or brochures of classes offered. All state-funded classes must be approved by the CDE Adult Education Office. State-funded and community service or fee-based classes should be listed separately.
Catalogs can be printed by your local paper, sometimes at a lower price than “in-house” printing. (Check with your district office; many districts require that all printing be handled by the district print shop.) Review the cost effectiveness of producing catalogs and brochures. Sometimes, a simple one-page listing of classes sent home with K-8 students within the district can be an effective way to advertise, particularly if cost is a concern.
Catalogs should be mailed approximately one month to six weeks prior to registration. Include course numbers and an enrollment form in your catalog, brochure, or flyer. This helps make on-site registration more efficient and less time-consuming.